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Icebreaker Shop

Icebreaker, the merino wool specialist brand, is at home in New Zealand. The company's marketing based around "pure merino" brought a fresh twist to the market of functional base layers, which until then had been dominated mostly by synthetic fibres.

What are the advantages of Icebreaker underwear made from merino wool compared to base layers using synthetic fibres? The biggest advantage is that merino wool has a natural odour resistance, keeps warm when the weather is cold (even when wet) and keeps you cool when the barometer goes up.

Icebreaker became well-known via its tech t-shirts, which are still available in all colours imaginable and often with a strong statement graphics. The latter have almost achieved the status of collectors items.

Icebreaker's merino product range is steadily growing. Icebreaker produces clothing as diverse as overcoats, bike pants, vests, wrap-skirts, ponchos and even merino dresses.

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Icebreaker

(302 articles)
-70% New
Rush W's Bra Icebreaker

Rush W's Bra

Average Rating

Sports bra made from merino wool

17,99 € Reg. 59,95 €
In stock,
delivery time 3-5 days
XS
-70% New
Kala Dress Icebreaker

Kala Dress

Average Rating

Feminine dress made from cooling merino wool blend

41,99 € Reg. 139,95 €
In stock,
delivery time 3-5 days
XS
-70% New
Kala W's SS Shirt Icebreaker

Kala W's SS Shirt

Average Rating

Pretty free time blouse

29,99 € Reg. 99,95 €
In stock,
delivery time 3-5 days
S
-50% New
Oasis Crewe Kids blizzard Icebreaker

Oasis Crewe Kids blizzard

Average Rating

Long sleeve kid's shirt from 200 g/m² merino wool

19,98 € Reg. 39,95 €
In stock,
delivery time 3-5 days
blizzard
06
black
01
-50% New
Oasis W's LS Half Zip Hood Icebreaker

Oasis W's LS Half Zip Hood

Average Rating

Zip top with a hood made ​​of soft merino wool

49,97 € Reg. 99,95 €
In stock,
delivery time 3-5 days
L
-50% New
Butter Rib Women's Long Sleeve Icebreaker

Butter Rib Women's Long Sleeve

Average Rating

Classic merino rib-knit Henley shirt

42,98 € Reg. 85,95 €
In stock,
delivery time 3-5 days
L
-50% New
Meadow Fairsisle W's LS Hood Icebreaker

Meadow Fairsisle W's LS Hood

Average Rating

Comfortable, wintry patterned hoody made of pure merino wool

99,98 € Reg. 199,95 €
In stock,
delivery time 3-5 days
XS
-50% New
Victory Long Sleeve Zip Icebreaker

Victory Long Sleeve Zip

Average Rating

Lightweight, warm merino jacket for endurance sports

69,98 € Reg. 139,95 €
In stock,
delivery time 3-5 days
black
XL
metro hthr/monsoon
M XL
-40% New
Tech W's Top LS Crewe Icebreaker

Tech W's Top LS Crewe

Average Rating

Long sleeve shirt made from merino wool for the cold season

59,97 € Reg. 99,95 €
In stock,
delivery time 3-5 days
L
-40% New
Oasis W's LS Crewe Icebreaker

Oasis W's LS Crewe

Average Rating

Ladies long-armed shirt with round neck

51,57 € Reg. 85,95 €
In stock,
delivery time 3-5 days
black
XS S L
fathom hthr
L
-30% New
Zoya Women's Skirt Icebreaker

Zoya Women's Skirt

Feminine merino wool-blend sporty skirt with back pockets for carrying essentials

69,97 € Reg. 99,95 €
In stock,
delivery time 3-5 days
black
M
metro hthr
M
-30% New
Scoop Aria Tanktop Women Icebreaker

Scoop Aria Tanktop Women

Average Rating

Women's merino woool shirt ultralight quality

32,17 € Reg. 45,95 €
In stock,
delivery time 3-5 days
cherub
S
tasman
S M XL
-30% New
Tech Lite SS Waterline T-Shirt Icebreaker

Tech Lite SS Waterline T-Shirt

Average Rating

Durable and versatile shirt made from high quality merino wool

52,95 € Reg. 75,95 €
In stock,
delivery time 3-5 days
metro hthr
S L XL XXL
stealth
L XL
-30% New
Sphere SS Low T-Shirt Women Icebreaker

Sphere SS Low T-Shirt Women

Average Rating

Women's light, versatile merino wool T-shirt that’s ideal for travel and everyday comfort especially on hot summer days

45,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
capri/snow/stripe
XS S M L
gumtree/snow/stripe
S L
kona/snow/stripe
XS L
panther/snow/stripe
XS S M L
tulip/snow/stripe
S M L
vivid/snow/stripe
XS S M
-30% New
Sphere Tank Women Icebreaker

Sphere Tank Women

Average Rating

Merino wool-blend tank top with cooling effect

38,95 € Reg. 55,95 €
In stock,
delivery time 3-5 days
capri/snow/stripe
XS
gumtree/snow/stripe
XS S L
tulip/snow/stripe
S M L
-30% New
Spector Scoop T-Shirt Women Icebreaker

Spector Scoop T-Shirt Women

Average Rating

Timeless, feminine and light fine merino women's shirt

38,95 € Reg. 55,95 €
In stock,
delivery time 3-5 days
XS S M L XL
-30% New
Sphere Tank Women Icebreaker

Sphere Tank Women

Average Rating

Merino wool-blend tank top with cooling effect

38,95 € Reg. 55,95 €
In stock,
delivery time 3-5 days
capri/snow/stripe
XS
gumtree/snow/stripe
XS S L
tulip/snow/stripe
S M L
-30% New
Sphere SS T-Shirt Icebreaker

Sphere SS T-Shirt

Average Rating

Ultralight merino wool T-shirt for outdoor pursuits in warm-weather

45,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
capri hthr
L
cricket hthr
S XXL
shale hthr
S M L XL XXL
-30% New
Tech Lite SS Spanish T-Shirt Icebreaker

Tech Lite SS Spanish T-Shirt

Average Rating

Stylish yet durable Merino wool-blend shirt with Corespun technology

52,95 € Reg. 75,95 €
In stock,
delivery time 3-5 days
kona
S M L XL XXL
metro hthr
M L XL XXL
-21% New
Spector Scoop Gone Bush T-Shirt Women Icebreaker

Spector Scoop Gone Bush T-Shirt Women

Average Rating

Adorable merino wool ladies' t-shirt with stylish scoop-neck

51,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
cherub
XS S M L
tasman
XS S M L
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Items per page 100 200 500
Brand Portrait Icebreaker

Icebreaker – Merino philosophy

Merino and all its layers

20 years ago, Icebreaker started a merino revolution. How and why did it evolve? What's the New Zealand manufacturer's philosophy and how have things changed?

Logo Icebreaker

I still have a blurry recognition, just after the turn of the millennium, of functional underwear made from merino wool coming onto the apparel scene for the first time. Wool, which brought back vivid childhood memories of me scratching wildly while wearing a pair of woolen tights! Base layers and underwear made from wool, which then appeared on the market, was worn for the first time with reticence. This underwear of course, was from Icebreaker. Itching and scratchy were now a thing of the past. The rest, as they say, is history.

Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker

When Jeremy Moon, first met farmer Brian Brackenridge back in New Zealnd in 1995, a similar “OH” moment was sure to have taken place. He was so taken with merino wool, that he soon exchanged his synthetic fabric underwear and shirts for merino. After Icebreaker’s foundings, there was finally an alternative. “It’s so crazy,” Jeremy Moon says, ” to wrap yourself in plastic when you go hiking in and around nature.”

The Icebreaker philosophy: Born / Worn

Icebreaker and Merino, Merino and Icebreaker – have become one word in outdoor clothing for the last 20 years. Jeremy Moon has used all his energy on explaining to outdoor enthusiasts how much more practical and better merino wool really is to wear. As Icebreaker, in1999 entered the European market, it wasn’t just that woolen underwear landed in outdoor shops to be sold. It was a whole new philosophy. Jeremy Moon sums it up in rhyme “born / worn” together: “Our product is born in nature and supported in nature This philosophy is at the heart of everything we’ve done up until now.”

The foundation of Icebreaker – New Zealand merino wool

Of course, Icebreaker has changed in the past 20 years, “skinned” as Jeremy Moon names it. Of course, the processing techniques have developed and advanced, however one thing has remained the same, explains Moon: the “high quality of our merino fibers. We use the best merino wool, we can get hold of in New Zealand.”

Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker

Merino wool is still the basis of the Icebreaker success. This “miracle material” merino stands in the forefront for Icebreaker as much today as it did 20 years ago. The properties of the material speak for itself: It won’t scratch, doesn’t smell, dries quickly and it warms even when damp. Whether as underwear or as an insulating jacket – it’s perfect for outdoor use. And it is pleasant even for everyday wear.

Icebreaker started out with a few basic base layers in the range. Things have changed remarkably since those days..Icebreaker now concentrate on the perfect apparel for each and every requirement. This year the Cool Lite-series came out; a collection that combines merino wool with Tencel (a plant fiber). This, explains Jeremy Moon is “a real breakthrough and a representation of the way that we want to go in the future. We want to combine nature-based technology with merino wool”

Merino + Synthetic =?

This combination, Moon explains, is the difference in approach to his way and that taken by other manufacturers. The look of skepticism is evident on his face when the topic of a wool and synthetic blend arises. “We use, in some of our clothes, a very low synthetic fiber content to enhance the performance of merino wool and to give the fabric more duarbility. This is different however, to trying to reduce production costs. We use as few synthetics as possible to make merino better. ”

Is Icebreaker Merino really sustainable?

Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker

Merino wool is a natural product. However, it is still necessary to take care with raw material and its producers. “We have high standards in the areas of labour, environmental and animal welfare. We maintain close and long-term partnerships with our producers. We do this only with partners with similar aims, actions that commit not only to the highest quality, but also to our high ethical standards. “

One cannot recycle merino wool explains Jeremy Moon. Unless you bury it as plant fertilizer in the garden. But one could work as efficiently as possible with the material at hand: “In the meantime, we can reduce the wool waste in the manufacturing process, using this ‘merino waste’ as insulation for our loft merino jackets.”

Icebreaker – Tradition and Vision

Today Icebreaker is one of the largest producers of merino clothing. To date, more than 350 people now work for the company and Icebreaker is led by Jeremy Moon together with Rob Fyfe. The range extends from base layers and underwear for extreme weather conditions, to second layers up to insulating jackets for a city stroll. Still, some things never change: the quality of merino wool, the enthusiasm for this fabric, the responsible production and the pursuit of perfect clothing. And in our eyes, that’s good!

Brand Check Icebreaker
  • Icebreaker... founded in 1995 in Wellington, New Zealand
  • Renowned for... everything with merino wool
  • A “classic would be... phew which base layer should be mentioned here?
  • Sustainability... is an important part of Icebreaker’s corporate philosophy. Strict in-house standards for animal welfare, working conditions and environmental protection.
Stefan Rehm

Even as a child, the native German spent his spare time in the mountains. It didn't take long before his passion for climbing caused him to drag his kit around to most places. His chalked tipped fingers have since settled on crags in the foothills of the Bavaria Alps.

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