Men's Nuuk Lite Parka Women's Keb Agile Pants Men's Abisko Lite Trekking Trousers Men's Vidda Pro Pants Women's HC Hydratic Padded Jacket Men's Övik Roller Neck Pullover Women's Keb Trousers Women's Karla Hydratic Jacket Women's Abisko Fjäll Dress Women's Abisko Lite Top Men's Karl Pro Zip-Off Pant Women's Abisko Padded Vest Men's Expedition Mid Winter Jacket Women's Abisko Winter Stretch Trousers Women's Fjällräven Logo Sweater Women's Bergtagen Insulation Jacket Women's Hoja T-shirt Women's Övik Half Zip Knit Sweater Women's Keb Fleece Hoodie Jacket Women's Abisko Day Hike T-Shirt Women's Vardag Lite Fleece Sweater Women's High Coast Trail Trouser Women's Stina Trousers Men's Keb Fleece Pants Women's Expedition Pack Down Anorak Women's Vidda Pro Pants Women's HC hydratic Padded Parka Men's Vardag Lite Fleece Sweater Men's Abisko Wool Logo T-Shirt Övik Wool Padded Jacket Men's Sten Jacket Men's Fjällräven Logo Sweater Women's Nikka Curved Trouser Men's Visby 3 in 1 Jacket Women's Fjällräven Heavy Classic T-shirt Women's Abisko Cool T-Shirt Men's HC Hydratic Trail Trousers Women's Greenland Winter Parka Women's Övik Knit Sweater Men's Bergtagen G-1000 Jacket Men's Bergtagen Lite Insulation Jacket Women's Vidda Pro Ventilated Pants Women's Vardag Anorak Women's Singi Flannel Blouse Women's Keb GTX Trousers Women's Nuuk Parka Women's Keb Padded Hoody Women's HC Hydratic Trail Jacke

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.