Men's Keb Fleece Pants Women's HC hydratic Padded Parka Women's Bergtagen 60 Jacket Men's Övik Rib Sweater Men's Bergtagen GTX Touring Trousers Men's Abisko Hike Shorts Men's Vardag Pile Fleece Vest Men's 1960 Logo Badge Sweater Women's Vardag Pile Fleece Vest Women's High Coast Lite Shorts Men's Fjällglim Shirt Women's Abisko Wool T-Shirt Women's Keb Touring Padded Trousers Women's Vardag Sweater Men's Sten Jacket Women's High Coast Wind Jacket Women's Kaipak Jacket Men's Vidda Pro Ventilated Pants Men's Övik Fleece Hoody Men's Greenland No.1 Down Jacket Men's Forever Nature Long Sleeve Men's Keb Thermal Wind Jacket Men's Fjällräven Logo Sweater Men's Vardag Pile Jacket Men's Abisko Winter Stretch Trousers Men's Vardag Jacket Women's Keb Agile Pants Men's Keb Touring Down Jacket Men's Övik Stencollar Jacket Women's Keb Insulated Trousers Men's Lada Round-Neck Pullover Men's Fox T-Shirt Men's Karl Pro Zip-Off Pant Women's 1960 Logo Long Sleeve Men's Buck Fleece Men's Övik Waffle Knit Sweater Women's Hemp Blend T-Shirt Kids Forest Findings T-Shirt Men's Abisko Hike Jacket Men's Övik Lite Half Zip Sweater Women's Kaipak Curved Trousers Women's Vardag Pile Fleece Jacket Women's Övik Flannel Blouse Women's Abisko Lite Fleece Jacket Men's Multicolor Logo T-shirt Women's Övik Lite Fleece Jacket Women's Fjällräven Heavy Classic T-shirt Women's Singi Flannel Blouse

Fjällräven (404 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.