Women's Nuuk Lite Parka Men's Bergtagen GTX Touring Trousers Women's Abisko 6" Shorts Tights Women's Bergtagen Insulation Jacket Men's HC Hydratic Padded Trail Jacket Men's Singi Down Jacket Women's Abisko Hike Blouse Men's Vidda Pro Lite Zip-Off Trousers Men's Greenland No.1 Down Jacket Men's Abisko Hybrid Trail Trousers Women's Singi Down Jacket Kids Forest Findings T-Shirt Men's Sten Jacket Men's Nuuk Lite Parka Women's Bergtagen G-1000 Jacket Women's Karla Pro Zip-Off trousers Men's Abisko Hike Trousers Women's Nuuk Parka Women's Abisko Lite Trekking Jacket Men's Nuuk Parka Men's Övik Knit Sweater Women's HC hydratic Padded Parka Men's Vidda Pro Lite Men's Expedition Down Hoodie Jacket Men's Skogsö Padded Jacket Men's Övik Lite Shirt Men's Bergtagen GTX Lite Jacket Men's Vardag Relaxed Shorts Men's Övik Padded Jacket Women's Greenland Winter Parka Men's Keb GTX Trousers Men's High Coast Zip-Off Pant Men's Relaxed T-shirt Women's Archive Logo T-shirt Women's Hoja Iväg T-shirt Women's Stina Padded Jacket Women's Övik Knit Roller Neck Sweater Women's Greenland Down Liner Vest Women's Skare Half Zip Long Sleeve Men's Abisko Trail Stretch Shorts Men's Expedition X-Lätt Jacket Women's Hoja Wool T-shirt Women's Abisko Hike Shorts Men's Greenland Jacket Men's Vardag Anorak Men's Karl Pro Zip-Off Pant Women's Keb Thermal Wind Jacket Men's Övik Rib Sweater

Fjällräven (472 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.