Fjällräven: A life full of adventure

Amazing Fjällräven products here at discounted prices.

Fjällräven (370 articles)

Men's Abisko Trail Stretch Shorts Skule 28 Backpack High Coast Bag High Coast 24 Canvas Brasss Belt 4 cm Women's Abisko Grid Fleece Hoodie Jacket Ulvö Rolltop 30 Women's Greenland Winter Jacket Women's Vardag Lite Fleece Sweater Women's Keb Insulated Trousers Hoja Handlebar Rolltop Bike Bag Ulvö Medium Waistpack Men's Abisko Lite Trekking Zip-Off Pant Women's Abisko Värm Trekking Tights Women's Bergtagen Stretch Trousers Passport Wallet Gear Bag Kanken Mini Men's Hemp Blend Out Here T-shirt Gear Large Bag Men's Keb 52 Rucksack Kånken Wash Bag Women's Nuuk Parka Hoja Drybag 3.5L Bike Bag Vardag Bag Women's Bergtagen Thinwool Long Sleeve Women's Classic Sweater Skule Top 26 Backpack Abisko Friluft 35 Backpack Abisko Trekking Cap Abisko Sun Hat Women's Abisko Day Hike Top Abisko 16 Backpack Abisko Mesh Cap Kanken Women's Karla Hydratic pants Abisko Trek 48 Backpack High Coast Bag Women's Visby 3 in 1 Jacket Men's Skog Shirt 1960 Logo Beanie Kånken Weekender Bag Greenland Wax Bag Skule 20 Backpack Ulvö 23 Backpack Kånken Toiletry Bag Women's Karla Pro Curved Pant Women's Abisko Wool Tank Top

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.